We often get asked by small business owners in our Lopez Island community if there is a way for them to get more business and one of the things that we have found to help greatly is online marketing. This has a been a great way for us to drive new business using the power of our website and social media channels to get more exposure online. Once we started to use the power of search engine marketing and saw our organic Google rankings start to get better we quickly saw an increase in inquries that has increased our business more than 20% over the course of this year. One of the keys to good online marketing is to be consistent in your efforts. You can’t just do a little bit and then quit. You have to keep at it to see the fruits of your labour. It also requires a certain strategy.
Picking good keywords for your site is the first part to a successful seo strategy. They need to be keywords that people search for and ones that are applicable to your business. There are a number of good online keyword research tools that will help you find the right keywords for your business including Keyword Finder.
For social media, you want to be posting constitently with engaging content that will drive people to visit your website and share your content with their family and friends. This is sometimes easier said than done however as social media content needs to be quite visual and make people stop as they scroll through their social media feed. You can use a social medical planner such as Hootsuite which will allow your to plan out your content calender and scheldue it ahead of time so you don’t have to remember to post if things get busy for you.